Title: The Last LectureAuthor: Randy PauschAudience:The intended audience for Pausch's message is Message:The message that the author is trying to get across is Interrelation of Traits:To come to terms with one's death is a scary thing to do, which can Ethos, Pathos, & Logos:Evidence:Spin:The author Paunch makes the reader care by Notes:
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Message:The message that Elie is trying to get across to the reader is that The purpose for Elie Wisel writing this message was to tell the story of the people who couldn't as well as to provide himself with closure. "I only know that without this testimony, my life as a writer--or my life, period--would not have become what it is": that of a witness who believed he has a moral obligation to try to prevent the enemy from enjoying one last victory, by allowing his crimes to be erased from human memory." This message addresses the social trend of oppression. This passage can be compared to the oppression of South Africans, and Apartheid. Nelson Mandela made it his goal to make sure what occurred would not be forgotten. Interrelation of Traits:To any reader, the author Elie Wisel is both courageous and bold for having put what he encountered into words. The mood and tone that the author employs in the beginning of the memoir is reflective because it allows the reader to understand where he is coming from, thus building a sympathetic mood within the reader. Ethos, Pathos, & Logos:Wiesel's memoir is composed of ethos, pathos, as logos. I believe that it is hard to not feel compassion for any survivor of such a horrific occurrence as the holocaust. "Convinced that this period in history would be judged one day, I knew that I must bear whiteness." This quote stood out to me because it explains what drove Elie Wiesel to write this novel. The holocaust was responsible for the loss of countless lives Evidence:Ellie provides evidence through the use of facts and his personal experience. On the train ride, it is shown how fear, to a great extent impacts weather or not we adhere to our morals. When a persons life is in danger, survival supersedes doing the right thing based on what you believe. On the train when Ms. Schachter began to shout, the young men on the train subdued her, giving her blows until she submitted. The people om the train shouted their approval because they felt that she was endangering their lives. Spin:Wisel makes the reader care by covering an important aspect of his life that others would find difficult to recount. He depicts the actions of man-kind in a way that would make others doubt the progress that has been made overtime. But at the same times he builds the impression that this is one story that cannot be forgotten. "To forget would not only be offensive; to forget the dead would be akin to killing them a second time." This is a call to everyone saying that we are responsible for preventing something like this from happening again. Notes:Message:I believe that the message that the author Mernissi is trying to get across to the reader is that women--like Muslim Men--deserve to be treated as equals. The reason for this messages origination The social trend that this message is addressing is Interrelation of Traits:Mernissi, as self confident scholar sets out to identify and disprove the age old tradition of treating women as second class citizens. To attempt to accomplish the task that Mernissi has set before herself takes dedication and drive, making it an accomplishment within itself. As a reader I can say that even though I do not possess as much information on the topic as I would like to, the author manages it easy to comprehend such a complex point of a difficult issue. Ethos, Pathos, & Logos:The author Mernissi wrote this book on the foundation of logical appeal and also employ's pathos in order to captivate the reader. She establishes how the sacred text can be interpreted to benefit males and how it transforms into a political weapon. It can be inferred that Muhammad's vision for the Muslim Religion was subjugated by others in ways that were most beneficial to them but as stated in the text, when it comes to tdr44he rights of women and inheritance the like becomes blurred. Evidence:The evidence that Mernissi applies throughout the Novel is evident concerning the various sources that she quoted in order to make persuading the readers--who do not agree with her--more easy. She provides a Chronology in order to clarify the confusion concerning the events that took part in the book. The Hadiths or religious texts composed of the teachings and followers of Muhammad is a primary example of evidence sited during the course of the book. Spin:The way the author Fatima Mernissi spins the story, or makes the reader care is by appealing to our emotions through the use of ethos, as well as incorporating aspects of her life and challenges that she faced as a result of the dominant political aspect of the Muslim world. This objective is tied together with the key question " Can a woman be a leader of Muslims?", which is then met with the quote that drives her to writing this book: "Those who entrust their affairs to a woman will never know prosperity!" This causes her and the readers who felt the force of such a response to share a connection. Notes:Tittle:Fixation Director:Gatorade Intended Audience:The intended audience for this Gatorade commercial is athletes who need additional help before, after, or during sports and or athletic events. Message:The message that Gatorade is trying to get across is that if you use our products, you too could be as good as the player in this commercial. The reason this commercial was created was that Gatorade needed to advertise their new line of G series product; "Prime.Perform.Recover". This message addresses the social trend of everyone using Gatorade byproducts even-though they do not take part in athletic activities. The purpose for this massage's origination is to solve the problem of a decrease in sales while providing the public with beneficial products. Interrelation of Traits:Gatorade is working this commercial around the theme of "we help you work harder", while at the same time focusing on creating a profit. The director is trying to sell more of Gatorade's products by showing how it can boost your performance, and the viewer is then captivated as a result. The message shows Durante as a hard-worker and creates a connection with the target audience who see themselves as hard-workers. This connection makes both the producer and consumer happy because they are both getting what they want. Ethos, Pathos, & Logos:This Commercial mostly employs ethos and pathos. The main character of this commercial is Kevin Durant, a widely known basketball player who is paid to perform on the court. He is depicted consuming Gatorade products, which then causes the viewer to automatically assume that if he trusts Gatorade's to help him perform well during and after basketball games, it can help them as well. As we watch Durant make his way down the court we begin to feel as if nothing is capable of stopping him, but his shot is then blocked Dwyane Wade and as a result we feel the shock he is experiencing. The viewer is then caught by surprise; what we though was reality was actually a dream. Evidence:The director of this commercial gives the viewer control in order to paint a picture in our minds without using words. The director's lack of words allows the reader more room for interpreting the commercial in order to receive a broader message: "If you buy this, you can do this". Since nothing is actually said during the commercial the viewer has to deduct the actual meaning by establishing connections with prior background knowledge. Spin:The way the Director of this commercial sells the message or makes the viewer care is by approaching the whole project from a different point of view. Instead of a normal commercial, he employs the theme of inception; a dream within a dream, where both Kevin Durante and Dwyane Wade share a similar dream. The commercial causes the viewer to believe that they are aware of what's to come but then a unexpected misdirection is thrown in at the ending, thus supporting Gatorade's message of winning from within.
Director: Robert KennerIntended Audience:The intended audience for this documentary is the general public. Message:The message that Kenner is trying to get across is that we don't know where our food is coming from anymore, and that the food industry is evolving beyond the point of individual interaction.This message addresses the social trend of fast-food dining due to time constraints or the amount of money someone is able to spend. The purpose for this message's origination is to lift the deliberate veil that is dropped between us and the source of our food. Interrelation of Traits:This documentary allows us--the viewer--to connect with the director because he is describing real problems that we are currently facing, which are actually affecting us, as well as the consequences that we might have to face as a result of the populations actions as a whole. The director comes of as bold and as a result the viewer receives the full force of what he and the other speakers are saying. Ethos, Pathos, & Logos:This documentary focuses primarily on pathos and logos in order to get the point of the message across to the viewer, but also implements a forum of ethos when talking about the the companies like Tyson, who declined an interview, because it gets the viewers thinking "if such a big company does not want to make an appearance, then what they are saying must be true". In the documentary Kenner explains how. The foundation of this documentary can be said Emotional appeal;concerning the treatment towards the migrant workers as replaceable parts as well as showing how animals are being treated--grown on small amounts of land in inhumane conditions at affordable prices. Evidence:Kenner uses first hand testimonies from the farmers in order to support the message that he is delivering to the viewer. The narrator addresses factory and assembly line conditions stating, how they present more dangerous condition for workers and animals instead of that on farms. He also states facts like how multinational corporations are controling our food system, and how the Meat and poultry Association took U.S.D.A to court;ruled that they did not have the authority to shut down the plant even though inspections were failed. Spin:The way Kenner spins the message, or makes the viewer care is by covering an important aspect of food production. The way he does so is by appealing to our senses, which causes us to ask the question: "Is that what I'm eating?" It is this dangerous question that major corporations try to avoid. Viewers become aware of the changes of an evolutionary society and food production is taking, where customers represent only dollar signs and low health issues due to flawed products is a good thing. Notes:
Author:The author Lynne Truss, is a Audience:The intended audience the author Lynne Truss, was directing her novel on punctuation towards is the tiny minority of British people, and people like her who enjoy punctuation and do not like to see it messed with. Message:The message that Truss is trying to get across is that over time the implementation of correct punctuation has declined, yet there is still a few group of people who believe that it is an essential part of our society. The trend Lynn addresses is the way people are currently taking punctuation for granted and treating it as if they can always learn later. I believe that the purpose of this message is to both inform and logically sway the reader on the appropriate conditions of the implementation of correct punctuation as well as how the already few numbers are decreasing. Interrelation of Traits:Lynn's writing style comes of as direct and resourceful, which causes the reader to to take interest. She manages to open the eyes of the reader to the world of incorrect punctuation around them, awakening their seventh sense by providing common examples of the problem that were facing on a public level. As I read this book, I found myself attempting to go deeper into the examples that Lynn was providing in order to prove that even though punctuation was not enforced at an early age, there are still those who care or are interested in learning . Ethos, Pathos, & LogosLynn employs a style of persuasive writing in order to sway the readers viewpoint concerning today's punctuation problems. She appeals to the readers ethical appeal by depicting the actions that she and others undertook in order to support their cause. By doing this, she builds credibility which then allows the reader to feel that she is worth listening to. In the text, she describes the comma as a being who is capable of enduring countless endeavors--though silently suffering as a result of the users ignorance.This causes the reader to feel embarrassed and consider weather or not we have been using it correctly. If you flip through the book, it is fairly easy to find how Lynn provides support for the points that she establishes in order to win the reader over with logic. She states that Evidence: Throughout the novel, Truss employs a variety of evidence from supporting the rules of punctuation to the opinions of others. In the story she explains her encounter with a woman at a book signing, where When explaining the rules of possessive determiners and pronouns she quotes the Oxford Companion to English Literature, saying: "There never was a golden age in which the rules of the possessive apostrophe were clear-cut and known, understood and followed by most educated people." Spin: The way the author Lynn spins the story, or makes the reader care is by appealing to our scenes as a reader and considering the fact that some might see a topic on punctuation boring. Instead of overloading us with all of the information in a straightforward way, she finds a way too incorporate human emotion and feeling, while providing examples from her life. The cover alone would cause a large percentage of people to pick up the book, but how she manages to keep and captivate the readers through light humor explains how skilled she is on the topic. Notes:Message:The message that Borges is trying to get across is that the library in it's entirety is infinite, and as a result the behavior of men when it comes to accepting the truth varies on their understanding. After reading supplementary texts like "The Library of Babel and the Internet" by Christopher Rollason, the context for the message's creation can be identified as a means of self exploration. Interrelation of Traits:Luis Borges comes of as wise and experienced which causes the reader to feel as if they would benefit from hearing him talk. Though man might make additions and reductions to the books in the library, nothing will chance because in the library exists every possible conceivable thought and idea in multiple copies only slight in variation, yet at the same time no two identical book exists. This would then make the reader think and feel as if there is no point in doing anything then, but a divergent perspective would be that just because such a book exists, does not mean that finding it will be easy. Ethos, Pathos,& Logos:Borges uses pathos, logos and a little of Ethos when he describes and talks about the role of the librarians. Through logos he establishes that the existence of the library as the work of God, compared to man, the imperfect librarian, but at the same time acknowledges the progression of the librarian from the formulation of a general theory of the library to discovering the fundamental law of the library. Evidence:Throughout the text, Borges uses personal experiences from the viewpoint of a denizen, and facts to provide evidence for the reader. He explains how in search of vindications, men threw the library into chaos and how he distracted himself from the present state of man through writing; the library existence will always be on par with the universe;infinite, but installs a conditional when he says "Those who imagine it to be without limit forget that the possible number of books does have such a limit. Instead of leaving the citizens of the library in darkness, he alludes to the existence of the "Man of the Book", giving them hope that they too might find a the Crimson Hexagon. Spin:The way Luis Borges sells the message or makes us the viewer care is by instilling in our minds,the possibility of everything that you'll ever do and already did, existing in a book that is so hard to find that it's very existence compares to that of a myth. But counters it by explaining how you are not governed by such a book. This causes them to conciser how insignificant an existence; the vast size of our universe compered to one person. As i read this text, I found myself thinking Notes:
Message:The message that the Rollason is trying to get across is that the internet, like the Library of Babel, by Jorge Luis Borges. The purpose for this message's origination is to inform readers about the results of a complete dependency on the internet. The social trend of the need to be connected to the internet is addressed and the use of search engines to find an answer that can be found in a book makes this message relevant. Interrelation of Traits:The author Rollason, comes of as resourceful and determined to the reader through the use of expository writing skills. The readers who have read "The Library of Babel" are able to understand the traits that message shares in relation with the text. This makes us the reader feel inelegant, due to the fact that we are able to keep up with the pace of the author. Rollason adopts a divergent perspective when considering "the massive gains being made in the collective potential of the human race for self-expression, communication, dialogue and democratic participation." Ethos, Pathos, & Logos:Rollason's excerpt analysis is comprised mostly of Logos, but aspects of credibility can be found from the sources he credited. He explains that like in the library, an information overkill is occurring because the fact checking process cannot keep up with and as a result any rumour, weather true or false becomes information. I agree with Rollason because in search for a credited source it is easy to be misdirected by a published opinion. This causes the reader to explore the idea of a world comprised solely of the internet like that of Borges depicted in the Universe of Babel. Evidence:He explores other literary works to provide supplement for the connection established between the reader and "The Tyranny of Communication", by Ramonet. He compares the vast amount of information available on the internet to that of the books stored in the library where rumour and fact becomes one, making it even harder to distinguish the useful information. He also states that In contrast to the inhabitants of the library, in search for their vindications, net users have the capability to create the missing text and publish it, making the vast network of information a little more vast. Spin:Rollason captivates the reader and makes us care by addressing problems that we are currently facing in relation to the internet. He pushes us to taking into perspective the dependence on what might be called the cyberuniverse, a parallel of the chaotic nature found in books of the library. He creates the image of internet users like the denizens of the library in search of their vindications, and wraps it up by coming to the conclusion that if in fact today cyber-universe is a Library of Babel, it is a library which you who read and I write build up each day, with our own hands and minds. Notes:
The message that Grimmelmann is trying to get across is that The main point that can be pulled form Grammarian's message is that like the book-man in the Library, we give the "search-engines" to much power, and in return we are shown what they want us to see. The reason Grimmelmann created this message is to address the social trend of complete dependence on the book - man or search engines in general. The purpose for this message's origination is to inform as well as notify the reader. Interrelation of Traits:The call to action that Grimmelmann is implying is that that a form of dependence should be made between the internet and those who utilize it. Since his goal is to inform the reader, he comes across as knowledgeable to the intrigued reader. As I was reading the passage, it got me thinking about all the times I ever used Google as a search engine in order to find something that I should already know. Ethos, Pathos, & Logos:Throughout the text, the evidence that Grimmelmann shares is presented in a logical way. His goal is to get the reader to explore the possibilities of the Library becoming simpler and more accessible through the implementation of a Federal Library Commission, and even simpler with the help of the book man. In the text he states "What we as the reading public most needs is reasonable, fair, and effective ways to get get our hands on the vast treasure house of knowledge that already exists." What this means is that the information that we are looking for exists on the internet but we don't have an effective means of filters to access it. Evidence:A variety of evidence derived from Jorge Luis Borges' "The tower of Babel", in order to make the relationship of it's allegory.The reader is able to deduct from Grimmelmann's advances to the public interest of the library, that the book-man is an important factor. Though the book-man might display characteristics of a God, it is important to remember that he too is still mortal. Some might say that since he is not obligated to provide assistance to the inhabitance of the library, he is capable of providing inaccurate information if he wishes to. Spin:The way Grimmelmann gets the reader to care is by targeting an issue that is affecting our population as a whole.He uses babel to address a problem that we are all to familiar with. Notes:
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