The intended audience for this documentary is the general public.
Message:
The message that Kenner is trying to get across is that we don't know where our food is coming from anymore, and that the food industry is evolving beyond the point of individual interaction.This message addresses the social trend of fast-food dining due to time constraints or the amount of money someone is able to spend. The purpose for this message's origination is to lift the deliberate veil that is dropped between us and the source of our food.
Interrelation of Traits:
This documentary allows us--the viewer--to connect with the director because he is describing real problems that we are currently facing, which are actually affecting us, as well as the consequences that we might have to face as a result of the populations actions as a whole. The director comes of as bold and as a result the viewer receives the full force of what he and the other speakers are saying.
Ethos, Pathos, & Logos:
This documentary focuses primarily on pathos and logos in order to get the point of the message across to the viewer, but also implements a forum of ethos when talking about the the companies like Tyson, who declined an interview, because it gets the viewers thinking "if such a big company does not want to make an appearance, then what they are saying must be true". In the documentary Kenner explains how. The foundation of this documentary can be said Emotional appeal;concerning the treatment towards the migrant workers as replaceable parts as well as showing how animals are being treated--grown on small amounts of land in inhumane conditions at affordable prices.
Evidence:
Kenner uses first hand testimonies from the farmers in order to support the message that he is delivering to the viewer. The narrator addresses factory and assembly line conditions stating, how they present more dangerous condition for workers and animals instead of that on farms. He also states facts like how multinational corporations are controling our food system, and how the Meat and poultry Association took U.S.D.A to court;ruled that they did not have the authority to shut down the plant even though inspections were failed.
Spin:
The way Kenner spins the message, or makes the viewer care is by covering an important aspect of food production. The way he does so is by appealing to our senses, which causes us to ask the question: "Is that what I'm eating?" It is this dangerous question that major corporations try to avoid. Viewers become aware of the changes of an evolutionary society and food production is taking, where customers represent only dollar signs and low health issues due to flawed products is a good thing.
Notes:
an agricultural pastural fantasy is created depicting
The image that's used to sell food is still the imagery of Agrarian America
American super markets on average sell 47,000 products
No seasons in super markets
3-4 Co. control the beef/ meat industry
chickens are now raised and slaughtered in half the time there were 50 years ago-redesigned to be twice as big
co prefer chicken who are wept in captivity and havent seen light since they were born.
Tyson declined to be interviewed
some farmers even believe that what is going on is not right; saying it's not farming, its mass production
Bones and internal organs cannot keep up with rapid growth
co like cheap and undocumented workers
provided an allusion of diversity where as only a few co are involved
so much of are foods turn's out to be clever rearrangement of corn
Engineering new foods form corn
feeding corn to cows(a high corn diet) results in E. Coli. that are acid resistant and harmful
the cows are depicted standing ankle deep in their manure, so if one cow get's sick so will the others
E. Coli. is being found in other grown products due to th erunoff from factory farms.
13 slaughter houses process the meat sold in the US
The meat from 1,000 of cows can be found in one patty
uses the story of the lady whose two year old son died form E. Coli in a hamburger.
Meat and poultry Association took U.S.D.A to court;ruled that they did not have the authority to shut down the plant even though inspections were failed.
solution to clean meat with Ammonia and Ammonia Hydroxide to process and kill bacteria
when they show the hamburger meat filler that has been cleansed to kill E. Coli. ( final product)
70% of all hamburger meat in the country contain ---and will be 100 in 5 years
Candy, Chips, Soda, Fast-food is cheaper then vegetables
snack food calories come form the commodity crops. by making it cheaper the biggest predictor of obesity is income level.